Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Preview: Team Title Races Could Highlight UP Boys Track & Field Finals
By
Geoff Kimmerly
MHSAA.com senior editor
May 31, 2024
We’re guaranteed at least one new team champion at Saturday’s Upper Peninsula Boys Track & Field Finals, and that may be just the start of changes at the top of the podium to conclude this season.
All three team title races appear to have multiple strong contenders, and Division 2 especially will require frequent score updates as reigning champion Pickford is likely to receive a strong challenge from Munising, which won Division 3 a year ago but is competing in Division 2 this weekend.
We’re guaranteed at least one new team champion at Saturday’s Upper Peninsula Boys Track & Field Finals, and that may be just the start of changes at the top of the podium to conclude this season.
All three team title races appear to have multiple strong contenders, and Division 2 especially will require frequent score updates as reigning champion Pickford is likely to receive a strong challenge from Munising, which won Division 3 a year ago but is competing in Division 2 this weekend.
All three divisions will again be contested at Kingsford High School, with preliminaries leading off the day at 9 a.m. local (Central) time. Tickets cost $11 and are available digitally only via GoFan.
MHSAA.tv will live-stream the meets beginning at 9 a.m. (CDT)/10 a.m. (EDT), viewable with subscription. Check out the Boys Track & Field page for meet information and lists of all qualifiers. Those described as "seeded" below have received those seeds based on Regional performances.
Following is a glance at team contenders and individuals to watch in all three divisions:
Division 1
Team forecast: Marquette has won the last three championships and Kingsford has finished runner-up the last two seasons, last year separated by 20 points and Marquette prevailing by just one point in 2022. Sault Ste. Marie might be the strongest challenger for the Sentinels this time, able to mix contenders in sprints and challengers in the distance events where Marquette often stacks points.
Darrent Butler, Menominee sophomore: He gave Menominee its third-straight Division 1 high jump champion last season and could run the streak to four as the top seed with a jump (6-2) three inches higher than his winner last year.
Wyatt Demers, Manistique senior: He won the 100 in Division 2 last season and was on a relay champ as a sophomore, and will run the 100, 200 and on the top-seeded 1,600 relay (3:40.97) this weekend.
Michael Floriano, Kingsford senior: He won the 200 as a sophomore and the 100 last spring while also finishing second in the 200 and running on the championship 800 relay and runner-up 400 relay. He’s seeded second in the 200 (23.90), third in the 100 (11.59) and will run again on two relays.
Noah Johnson, Kingsford senior: The reigning discus champion and shot put runner-up is seeded first in both throws at 165-9 and 49-5½, respectively, and also will compete in long jump.
Gabe Litzner, Sault St. Marie sophomore: Already a two-time UPD1 cross country champion, Litzner was second in the 3,200 and third in the 1,600 at his first Track Finals and is seeded first in both this weekend at 9:45.65 and 4:33, respectively.
Rayce Rizzo, Sault Ste. Marie senior: The reigning pole vault champion enters Saturday as the top seed (13-6) and also will compete in long jump.
Ryver Ryckeghem, Sault Ste. Marie senior: He’s surged as a senior and enters the weekend as the top seed in the 100 (11.47) and 200 (23.77) and running on the 800 relay.
Garrett Veale, Kingsford senior: He won the shot put as a junior and is the second seed to teammate Johnson in that throw (45-11) and also among contenders in discus.
Division 2
Team forecast: Pickford won Division 3 in 2022 and then moved into Division 2 last year and claimed a second-straight team title by a commanding margin. Last year’s runner-up Manistique is in Division 1 this season, but 2023 Division 3 champ Munising is in Division 2 this time and could be the strongest challenger to a Pickford lineup that still has contenders across several events.
Matthew Colavecchi, Iron Mountain senior: After winning the 100 and 200 dashes and running on two championship relays in Division 2 as a sophomore, he finished third in the 100 in Division 1 last spring. He returns to Division 2 as the top seed in the 100 (11.51), 200 (23.87) and long jump (18-9½) and running on the top-seeded 400 relay (45.87).
Dan Goss, Munising junior: He could make a big jump after finishing third in the 3,200 and sixth in the 1,600 in Division 3 last year, entering this weekend seeded first in Division 2 in the 800 (2:08.24), 1,600 (4:43.65) and 3,200 (10:58.55).
Hayden Hagen, Pickford senior: Last season’s champ in the 800, 1,600 and 3,200, and part of the runner-up in the 3,200 relay, Hagen is seeded third in the 400, second to Goss in the 800 (2:09.67) and 1,600 (4:47.88), and fifth in the 3,200.
Joe Kelley, Munising senior: He ran both hurdles races and on a fourth-place relay in Division 3 last season, but this time he’s the Division 2 top seed in the 110 (16.25) and 300 hurdles (41.92) and will run on the top-seeded 1,600 relay (3:46.98) and second-seeded 400 relay (46.90).
Brayden Martin, Ishpeming senior: The reigning discus champion and fourth-place finisher in the shot put, Martin is the second seed in the shot put (40-8) and third in the discus (111-8).
Division 3
Team forecast: The last two Division 3 team champions are competing in Division 2 this season, but 2023 runner-up Newberry was only 22.5 points off Munising’s pace last year and might be the favorite this time. St. Ignace also is back in Division 3 after finishing fourth in Division 2 last season and has a couple of potential high scorers in the mix.
Chris Hopson, Newberry senior: He won the 300 hurdles as a junior and will run that race and as part of the 1,600 relay.
Jonny Ingalls, St. Ignace senior: The Saints’ basketball star is the top seed this weekend in the 110 hurdles (16.85) and 300 hurdles (43.74) and running on the top-seeded 1,600 relay (3:48.07) and second-seeded 400 relay (46.30).
Matthew Jokela, Lake Linden-Hubbell senior: He’s expected to contribute significantly coming off fourth places last season in the 200 and 400 and this time seeded first in both at 23.85 and 52.17 seconds, respectively, plus third in the 100 and running on the second-seeded 800 relay.
Kalvin Kytta, Chassell junior: Last year’s 3,200 champ and 1,600 third-place finisher is seeded first in the 800 (2:08.80), 1,600 (4:45.47) and 3,200 (11:00.34).
Owen Lester, St. Ignace senior: He won the pole vault in Division 2 last season and is tied for the top seed in that event (11-6) and will run on three top-three relays including the favored 1,600 with Ingalls.
Matthew Rahilly, Newberry junior: He won long jump, was runner-up in high jump and ran on the winning 800 and runner-up 400 relays as a sophomore. He enters this time top-seeded in the long jump (19-4), tied for the top seed in the high jump (5-10) and running on the top-seeded 800 relay (1:37.81) and third-seeded 400 relay.
PHOTO Kingsford's Michael Floriano, center, edges Marquette's Jacob MacPhee in the 100 dash May 10 in Negaunee. (Photo by Cara Kamps.)